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How do you guys handle SEO? Do you just make your own meta fields and add them in the template manually or am I missing something? I did notice there are some plugins being developed but there are sites in the wild now so it's been handled some how. Thanks!

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You basically have two options...

In the world of plugins, check out the SEOmatic plugin or Sprout SEO plugin.

On Craft 2, SEOmatic is free, Sprout SEO is $99.

On Craft CMS 3, the SEOmatic plugin and Sprout SEO plugin are both available and $99.

If you'd rather not use a plugin, then you're on your own to create and implement whatever fields you think you'll need. Depending on how you're approaching SEO, it could be fields like "Keywords", "Description", etc... and/or fields for the Facebook OG tags, or whatever you want! At that point, implementing your SEO fields would be nearly identical to implementing any other fields in Craft.

  • Ok great, thanks. Surprised this hasn't been asked before. – Ryan Oct 8 '14 at 5:30
  • A variation of it has... from which I partially recycled this answer. – Lindsey D Oct 8 '14 at 5:34
  • 1
    How do you deal with channel "index" or "listing" page metas? Since we can't control de fields of those pages? – JCharette Jun 1 '15 at 0:36
  • @JCharette I'd recommend posting a new question. Feel free to link back to this one for reference if it helps. – Lindsey D Jun 1 '15 at 5:01
32

Without having to use a separate Plugin this is a good basic practice on setting up basic SEO for your site.

First create three new fields called "seoTitle", "seoDescription" and "seoKeywords". Put these three fields in a Global group called "globalSeo".

In your layout template "layouts/_layout.html"

    {% set seoTitle = globalSeo.seoTitle %}
    {% set seoDescription = globalSeo.seoDescription %}
    {% set seoKeywords = globalSeo.seoKeywords %}
    <!DOCTYPE html>
    <html>
        <head>
            <title>{% if title is defined %}{{ title }}{% else %}{{ seoTitle }}{% endif %}</title>
            <meta name="description" content="{% if description is defined %}{{ description }}{% else %}{{ seoDescription }}{% endif %}"/>
            <meta name="keywords" content="{{ seoKeywords }}"/>

            {# You can then use the same fields for Facebook tags etc.. or create separate fields. #}
            <meta property="og:title" content="{% if title is defined %}{{ title }}{% else %}{{ seoTitle }}{% endif %}"/>
            <meta property="og:description" content="{% if description is defined %}{{ description }}{% else %}{{ seoDescription }}{% endif %}"/>
        </head>
    <body>

You can now per template override these standard variables with your own for that particular page and/or template.

For a template:

    {% extends "layouts/_layout" %}
    {% set title = "This is a my custom Page Title" %}
    {% set description = "This is a my custom Page Description" %}

For a entry:

    {% extends "layouts/_layout" %}
    {% set title = entry.title %}
    {% set description = entry.descriptionField %}

.. or if you want to user to have custom control over the entry SEO as well you can always add the same "seoTitle" fields to the entry's Channel/Structure/Single and do:

    {% extends "layouts/_layout" %}
    {% set title = entry.seoTitle %}
    {% set description = entry.seoDescription %}
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    Thanks for the clear explanation, naboovalley! This is how I think most do it and I would do it as well. – Ryan Oct 8 '14 at 5:58
  • Well explained. This is just about exactly what I do, it has worked well. I set up a bunch of global defaults, including OG (open graph) stuff, and let the user override them on a per-entry basis if they want. – 4midori Oct 2 at 21:34
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Completely biased answer, but check out my SEOmatic plugin. It's pretty comprehensive, and it's free. If you're running Craft CMS 3, the SEOmatic plugin is available for Craft CMS 3 as well (but is not free).

  • You're biased but to be fair it's a really good plugin so that's allowed. :) – foamcow Jun 2 '18 at 9:18
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Heres article on my blog about setting up basic SEO functionality for Craft CMS:

http://craftsnippets.com/articles/basic-seo-functionality-for-craft-cms

It presents two options:

  • Using pure Twig code for handling <title> metatag.
  • Setting up basic SEOmetatags using Seomate plugin

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