I get it that there are hooks, but i can't get enough inside the differences between entries and product, and actually hack together an extension for either of those plugins.
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This newly released plugin supports importing products into Craft Commerce craftpl.us/plugins/productimport – Stephen Hamilton Nov 29 '16 at 12:07
Feed Me only supports Entries at this stage. Its on the short-term roadmap in allow importing into all Elements, including Commerce Products. This cannot be achieved through hooks at the moment. Keep an eye on the plugin page.
Update: FeedMe 2.0 now supports multiple entry types, including Commerce Products: http://sgroup.com.au/plugins/feedme/getting-started/introduction